Written In The Sky
(Client)
AFA
(Year)
←
(Services)
Creative Campaign
The uncovering of a story that was already scripted by the universe.
Challenge
Celebrate Argentina's historic World Cup win in a way that felt destined, tying the team’s triumph to something greater—something cosmic. The goal was to highlight the significance of the victory in a way that transcended the sport itself, resonating with fans and connecting the event to Argentina’s national identity.
Idea
To mark the first anniversary of Argentina’s World Cup win, we created a campaign that linked the team’s victories to the cosmos. The spot reclaims the famous Three Marys constellation, associating each star with Argentina’s World Cup triumphs. A digital activation invited fans to capture stars through Instagram Stories, completing the AFA crest and turning the night sky into a tribute to the champions.
Results
The campaign successfully sparked widespread social media engagement and helped deepen the emotional connection between the team and its supporters. The campaign’s creative concept resonated globally and helped celebrate Argentina’s football legacy in a unique, memorable way.
Written In The Sky
(Client)
AFA
(Year)
←
(Services)
Creative Campaign
The uncovering of a story that was already scripted by the universe.
Challenge
Celebrate Argentina's historic World Cup win in a way that felt destined, tying the team’s triumph to something greater—something cosmic. The goal was to highlight the significance of the victory in a way that transcended the sport itself, resonating with fans and connecting the event to Argentina’s national identity.
Idea
To mark the first anniversary of Argentina’s World Cup win, we created a campaign that linked the team’s victories to the cosmos. The spot reclaims the famous Three Marys constellation, associating each star with Argentina’s World Cup triumphs. A digital activation invited fans to capture stars through Instagram Stories, completing the AFA crest and turning the night sky into a tribute to the champions.
Results
The campaign successfully sparked widespread social media engagement and helped deepen the emotional connection between the team and its supporters. The campaign’s creative concept resonated globally and helped celebrate Argentina’s football legacy in a unique, memorable way.
Written In The Sky
(Client)
AFA
(Year)
←
(Services)
Creative Campaign
The uncovering of a story that was already scripted by the universe.
Challenge
Celebrate Argentina's historic World Cup win in a way that felt destined, tying the team’s triumph to something greater—something cosmic. The goal was to highlight the significance of the victory in a way that transcended the sport itself, resonating with fans and connecting the event to Argentina’s national identity.
Idea
To mark the first anniversary of Argentina’s World Cup win, we created a campaign that linked the team’s victories to the cosmos. The spot reclaims the famous Three Marys constellation, associating each star with Argentina’s World Cup triumphs. A digital activation invited fans to capture stars through Instagram Stories, completing the AFA crest and turning the night sky into a tribute to the champions.
Results
The campaign successfully sparked widespread social media engagement and helped deepen the emotional connection between the team and its supporters. The campaign’s creative concept resonated globally and helped celebrate Argentina’s football legacy in a unique, memorable way.