You must be ready for ideas, they can strike your brain anytime, even
AWARDS
Sometimes we were lucky enough to even win something with our ideas!
Cannes
Shortlist
Diente
Silver - Graphic Campaign
Mention - Graphic Campaign
FePI
Silver / Media Innovation
Silver / Digital Video
Silver / Direct Marketing
Gold / Integrated Campaign
Gold / Digital Campaign
Grand Prix / Digital
Project Isaac Adweek
Mobile Innovation
Brother
Scholarship in Spain
Silver / Push the Power II
Mention / Graphic Campaign
2 x Silver / Push the Power I
Bronze / Push the Power II
Circulo de Creativos Argentinos
Face 2 Face
Ads of the World
Nº 1 Highlighted Student Work
Dossier Net
Lápiz de Oro
Examples do more than decorate an explanation: they show how an abstract rule behaves when real constraints enter the picture. In instructional writing, the strongest ones state the starting conditions, expose each decision, and end with an outcome that readers can check rather than merely trust. A worked example of a budgeting model, for instance, makes its assumptions visible through test data, so the effect of changing income, costs, or timing can be measured instead of guessed. That transparency also reveals where a method breaks down, which is often more valuable than a flawless demonstration. Editors should therefore choose cases that are representative without being overcomplicated, explain unusual details, and vary the scenarios enough to show the rule’s limits. Carefully designed examples turn passive reading into a practical form of reasoning, while poorly chosen ones can conceal errors behind an appearance of clarity.





