Challenge

With the excitement from Argentina's 2022 World Cup victory still fresh, the challenge was to create an engaging experience that resonated with soccer fans, while also tapping into the cultural connection between Argentina and its passion for the sport.

Idea

Teaming up with the country’s most traditional beer brand, we designed and produced a limited edition run of beer bottles weighing exactly 6.175 kg, the same weight as the World Cup trophy. We launched the bottles with a social media challenge, asking fans what they would give in return for a chance to experience the trophy's weight. The creative campaign engaged fans by turning the offer into a fun, interactive experience.

Results

The campaign sparked an outpouring of creative, sometimes outlandish offers from fans across the country. The best responses were rewarded with the iconic bottles, driving significant buzz and engagement. The limited edition bottles became a symbol of the victory, making fans feel connected to the championship in a unique and memorable way.