Nite Jogger
(Client)
Adidas Originals
(Year)
←
(Services)
Creative Campaign
The relaunch of an Adidas Originals icon featuring Maluma celebrating night-time creators.
Challenge
In 2019, Adidas Originals relaunched the Nite Jogger, a silhouette originally introduced in the 1970s, targeting creators inspired by late-night pursuits. The challenge was to create a 360° campaign that would resonate with diverse global markets while highlighting the Nite Jogger’s unique design. The goal was to position the sneaker as the ultimate choice for night-time creators, capturing the essence of creativity and energy after dark.
Idea
The campaign featured Latin American reggaeton and trap star Maluma as the brand's first global ambassador from the region. We developed a multifaceted campaign that included region-specific content to ensure cultural relevance, maximizing appeal across various markets. The campaign utilized a blend of digital, print, and experiential marketing channels, culminating in an exclusive launch event in Mexico City with Maluma, creating excitement and direct engagement with the target audience.
Results
The Nite Jogger campaign successfully revitalized the iconic silhouette, aligning it with contemporary night-time culture. The collaboration with Maluma and the use of localized assets and events helped the campaign achieve global resonance, driving both buzz and engagement across markets.
Nite Jogger
(Client)
Adidas Originals
(Year)
←
(Services)
Creative Campaign
The relaunch of an Adidas Originals icon featuring Maluma celebrating night-time creators.
Challenge
In 2019, Adidas Originals relaunched the Nite Jogger, a silhouette originally introduced in the 1970s, targeting creators inspired by late-night pursuits. The challenge was to create a 360° campaign that would resonate with diverse global markets while highlighting the Nite Jogger’s unique design. The goal was to position the sneaker as the ultimate choice for night-time creators, capturing the essence of creativity and energy after dark.
Idea
The campaign featured Latin American reggaeton and trap star Maluma as the brand's first global ambassador from the region. We developed a multifaceted campaign that included region-specific content to ensure cultural relevance, maximizing appeal across various markets. The campaign utilized a blend of digital, print, and experiential marketing channels, culminating in an exclusive launch event in Mexico City with Maluma, creating excitement and direct engagement with the target audience.
Results
The Nite Jogger campaign successfully revitalized the iconic silhouette, aligning it with contemporary night-time culture. The collaboration with Maluma and the use of localized assets and events helped the campaign achieve global resonance, driving both buzz and engagement across markets.
Nite Jogger
(Client)
Adidas Originals
(Year)
←
(Services)
Creative Campaign
The relaunch of an Adidas Originals icon featuring Maluma celebrating night-time creators.
Challenge
In 2019, Adidas Originals relaunched the Nite Jogger, a silhouette originally introduced in the 1970s, targeting creators inspired by late-night pursuits. The challenge was to create a 360° campaign that would resonate with diverse global markets while highlighting the Nite Jogger’s unique design. The goal was to position the sneaker as the ultimate choice for night-time creators, capturing the essence of creativity and energy after dark.
Idea
The campaign featured Latin American reggaeton and trap star Maluma as the brand's first global ambassador from the region. We developed a multifaceted campaign that included region-specific content to ensure cultural relevance, maximizing appeal across various markets. The campaign utilized a blend of digital, print, and experiential marketing channels, culminating in an exclusive launch event in Mexico City with Maluma, creating excitement and direct engagement with the target audience.
Results
The Nite Jogger campaign successfully revitalized the iconic silhouette, aligning it with contemporary night-time culture. The collaboration with Maluma and the use of localized assets and events helped the campaign achieve global resonance, driving both buzz and engagement across markets.