#LaDeBoca
(Client)
Adidas
(Year)
←
(Services)
Creative Campaign
A 27 year reunion campaign celebrating the club’s legacy and true passion.
Challenge:
Adidas reunited with Boca Juniors after 27 years to launch a new jersey, and the challenge was to create a campaign that captured the passion and essence of being part of Boca, resonating with the club's dedicated fanbase.
Idea:
The campaign, "#LaDeBoca," celebrated Boca Juniors as more than just a football club, but a way of life. By highlighting iconic players like Maradona and Batistuta, and tapping into the fervor of current fans, the campaign emphasized the club’s rich history while deepening its connection to its loyal supporters. As part of the creative process, I designed the campaign's key visual, which was approved by Adidas worldwide.
Results:
The campaign successfully rekindled the Adidas-Boca Juniors partnership, generating excitement and engagement among fans. The launch of the exclusive jersey, along with the powerful "#LaDeBoca" narrative, helped reinforce the club's identity and deepen its bond with supporters.
#LaDeBoca
(Client)
Adidas
(Year)
←
(Services)
Creative Campaign
A 27 year reunion campaign celebrating the club’s legacy and true passion.
Challenge:
Adidas reunited with Boca Juniors after 27 years to launch a new jersey, and the challenge was to create a campaign that captured the passion and essence of being part of Boca, resonating with the club's dedicated fanbase.
Idea:
The campaign, "#LaDeBoca," celebrated Boca Juniors as more than just a football club, but a way of life. By highlighting iconic players like Maradona and Batistuta, and tapping into the fervor of current fans, the campaign emphasized the club’s rich history while deepening its connection to its loyal supporters. As part of the creative process, I designed the campaign's key visual, which was approved by Adidas worldwide.
Results:
The campaign successfully rekindled the Adidas-Boca Juniors partnership, generating excitement and engagement among fans. The launch of the exclusive jersey, along with the powerful "#LaDeBoca" narrative, helped reinforce the club's identity and deepen its bond with supporters.
#LaDeBoca
(Client)
Adidas
(Year)
←
(Services)
Creative Campaign
A 27 year reunion campaign celebrating the club’s legacy and true passion.
Challenge:
Adidas reunited with Boca Juniors after 27 years to launch a new jersey, and the challenge was to create a campaign that captured the passion and essence of being part of Boca, resonating with the club's dedicated fanbase.
Idea:
The campaign, "#LaDeBoca," celebrated Boca Juniors as more than just a football club, but a way of life. By highlighting iconic players like Maradona and Batistuta, and tapping into the fervor of current fans, the campaign emphasized the club’s rich history while deepening its connection to its loyal supporters. As part of the creative process, I designed the campaign's key visual, which was approved by Adidas worldwide.
Results:
The campaign successfully rekindled the Adidas-Boca Juniors partnership, generating excitement and engagement among fans. The launch of the exclusive jersey, along with the powerful "#LaDeBoca" narrative, helped reinforce the club's identity and deepen its bond with supporters.