Challenge:

Burger King faced the challenge of standing out in a highly competitive market where coupons are commonly used. The goal was to attract new customers while reinforcing its bold, customer-centric brand identity by creating a buzzworthy promotion that would capture attention and engage consumers.

Idea:

Burger King launched the "Free 4 All" campaign on December 28th, Argentina's equivalent of April Fool's Day. The promotion allowed customers to trade any competitor's coupon, from fast-food chains to local pizzerias, for a free Whopper. This playful and audacious campaign encouraged social media sharing, amplifying its reach and positioning Burger King as a confident and generous brand.

Results:

The campaign generated significant social media buzz, with customers actively sharing their experiences and promoting the free Whopper offer. This led to increased foot traffic at Burger King restaurants, amplified brand visibility, and reinforced Burger King's image as a bold, fun, and customer-first brand.