Chill it ft. Daddy Yankee
(Client)
Sprite
(Year)
←
(Services)
Creative Campaign
Sprite set out to remind Gen Z the power of taking a break.
CHALLENGE
Gen Z is constantly bombarded with pressure—from social media, school, and daily life—making it harder for them to truly relax. Sprite wanted to connect with this audience in an authentic way, using music as a universal language to encourage them to take a break and refresh both body and mind.
IDEA
We teamed up with reggaeton icon Daddy Yankee to launch Promo Chill, a campaign that celebrated the power of pausing and enjoying life’s moments with Sprite. As an artist who transcends generations, Daddy Yankee embodied the perfect balance of energy and relaxation. Despite the challenges of the pandemic, we shot the campaign remotely, bringing the message of refreshment to life through engaging content and exclusive prizes.
RESULTS
The campaign resonated strongly with Gen Z, generating high engagement across digital platforms. Promo Chill reinforced Sprite’s positioning as the go-to drink for unwinding, while the collaboration with Daddy Yankee created a cultural moment that strengthened brand affinity among young consumers.
Chill it ft. Daddy Yankee
(Client)
Sprite
(Year)
←
(Services)
Creative Campaign
Sprite set out to remind Gen Z the power of taking a break.
CHALLENGE
Gen Z is constantly bombarded with pressure—from social media, school, and daily life—making it harder for them to truly relax. Sprite wanted to connect with this audience in an authentic way, using music as a universal language to encourage them to take a break and refresh both body and mind.
IDEA
We teamed up with reggaeton icon Daddy Yankee to launch Promo Chill, a campaign that celebrated the power of pausing and enjoying life’s moments with Sprite. As an artist who transcends generations, Daddy Yankee embodied the perfect balance of energy and relaxation. Despite the challenges of the pandemic, we shot the campaign remotely, bringing the message of refreshment to life through engaging content and exclusive prizes.
RESULTS
The campaign resonated strongly with Gen Z, generating high engagement across digital platforms. Promo Chill reinforced Sprite’s positioning as the go-to drink for unwinding, while the collaboration with Daddy Yankee created a cultural moment that strengthened brand affinity among young consumers.
Chill it ft. Daddy Yankee
(Client)
Sprite
(Year)
←
(Services)
Creative Campaign
Sprite set out to remind Gen Z the power of taking a break.
CHALLENGE
Gen Z is constantly bombarded with pressure—from social media, school, and daily life—making it harder for them to truly relax. Sprite wanted to connect with this audience in an authentic way, using music as a universal language to encourage them to take a break and refresh both body and mind.
IDEA
We teamed up with reggaeton icon Daddy Yankee to launch Promo Chill, a campaign that celebrated the power of pausing and enjoying life’s moments with Sprite. As an artist who transcends generations, Daddy Yankee embodied the perfect balance of energy and relaxation. Despite the challenges of the pandemic, we shot the campaign remotely, bringing the message of refreshment to life through engaging content and exclusive prizes.
RESULTS
The campaign resonated strongly with Gen Z, generating high engagement across digital platforms. Promo Chill reinforced Sprite’s positioning as the go-to drink for unwinding, while the collaboration with Daddy Yankee created a cultural moment that strengthened brand affinity among young consumers.