Blind Love
(Client)
Movistar
(Year)
←
(Services)
Creative Campaign
A Valentine’s Day Campaign Exposing the Dangers of Non-Consensual Image Sharing.
Challenge
During the pandemic, the rise of virtual sex led to a significant increase in the non-consensual sharing of intimate images, causing deep psychological harm, especially in Argentina, which had one of the longest quarantines in the world. The challenge was to address this sensitive issue in a way that would raise awareness and encourage responsible behavior, while providing support to those affected.
Idea
We launched the campaign on February 14, disguising it as a typical Valentine’s Day story, with the goal of highlighting the dangers of sharing intimate content without consent. The campaign aimed to promote the conscious use of cell phones and digital communication, while offering resources and support for those impacted by the issue.
Results
The campaign sparked meaningful conversations about the dangers of non-consensual image sharing, leading to widespread awareness and engagement. It successfully reached and resonated with the target audience, while providing a platform for victims to find help. The initiative contributed to changing perceptions and created a lasting impact on the responsible use of digital content.
Blind Love
(Client)
Movistar
(Year)
←
(Services)
Creative Campaign
A Valentine’s Day Campaign Exposing the Dangers of Non-Consensual Image Sharing.
Challenge
During the pandemic, the rise of virtual sex led to a significant increase in the non-consensual sharing of intimate images, causing deep psychological harm, especially in Argentina, which had one of the longest quarantines in the world. The challenge was to address this sensitive issue in a way that would raise awareness and encourage responsible behavior, while providing support to those affected.
Idea
We launched the campaign on February 14, disguising it as a typical Valentine’s Day story, with the goal of highlighting the dangers of sharing intimate content without consent. The campaign aimed to promote the conscious use of cell phones and digital communication, while offering resources and support for those impacted by the issue.
Results
The campaign sparked meaningful conversations about the dangers of non-consensual image sharing, leading to widespread awareness and engagement. It successfully reached and resonated with the target audience, while providing a platform for victims to find help. The initiative contributed to changing perceptions and created a lasting impact on the responsible use of digital content.
Blind Love
(Client)
Movistar
(Year)
←
(Services)
Creative Campaign
A Valentine’s Day Campaign Exposing the Dangers of Non-Consensual Image Sharing.
Challenge
During the pandemic, the rise of virtual sex led to a significant increase in the non-consensual sharing of intimate images, causing deep psychological harm, especially in Argentina, which had one of the longest quarantines in the world. The challenge was to address this sensitive issue in a way that would raise awareness and encourage responsible behavior, while providing support to those affected.
Idea
We launched the campaign on February 14, disguising it as a typical Valentine’s Day story, with the goal of highlighting the dangers of sharing intimate content without consent. The campaign aimed to promote the conscious use of cell phones and digital communication, while offering resources and support for those impacted by the issue.
Results
The campaign sparked meaningful conversations about the dangers of non-consensual image sharing, leading to widespread awareness and engagement. It successfully reached and resonated with the target audience, while providing a platform for victims to find help. The initiative contributed to changing perceptions and created a lasting impact on the responsible use of digital content.